Claritas Channel Partner Program

About the Claritas Channel Partner Program

Helping businesses truly understand their customers requires more than data alone. It takes the right combination of insight, predictive intelligence, and the ability to activate those insights at the moments that matter most.

Through the Claritas Channel Partner Program, partners can integrate powerful consumer intelligence into their own solutions to help clients identify their best audiences, anticipate customer behavior, and connect with them wherever and whenever they’re ready to engage.

Together, we help organizations turn customer understanding into measurable growth.

Partner with Claritas
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How We Partner

Optimize Everything. Deliver More Value for Your Clients.

The Claritas Channel Partner Program helps innovative companies deliver smarter marketing and better business outcomes for their clients. By integrating Claritas consumer intelligence, identity data, and analytics into your solutions, you can help organizations identify their best audiences, activate insights across channels, and continuously optimize performance.

Leverage 
the Claritas Identity Graph
Audience Insights
Multichannel Campaign Execution
Measurement and Attribution
AI Optimization

Why Partner with Claritas

Unmatched 
Consumer Data
Unmatched 
Consumer Data
New Revenue 
Streams
New Revenue 
Streams
Market 
Differentiation
Market 
Differentiation
Partner 
Enablement
Partner 
Enablement

Are You a Good Fit?

Marketing & Advertising Agencies

Deliver more effective campaigns and stronger client results. Agencies can use the Claritas Identity Graph, AI-powered insights, and identity resolution to identify high-value audiences, execute targeted email and multi-channel campaigns, and provide clients with clear measurement and optimization of campaign performance.

AdTech & MarTech Platforms

Expand your platform’s targeting and intelligence capabilities. By integrating Claritas consumer intelligence, identity resolution, and Al-driven insights, platforms can enhance audience segmentation, power smarter activation across channels, and offer built-in measurement and optimization for marketing campaigns.

Data & Analytics Providers

Enhance your data products with richer consumer intelligence. Claritas data and the Identity Graph help enrich customer profiles, strengthen predictive models, and provide deeper behavioral insights that improve analytics, audience modeling, and marketing performance measurement.

Technology & Solution Integrators

Build more connected marketing and customer data solutions. Integrators can incorporate Claritas identity resolution, consumer intelligence, and activation capabilities to help organizations unify fragmented data, enable targeted campaign execution-including email- and improve cross-channel marketing performance.

Consultancies & Strategic Advisors

Deliver deeper market insights and more actionable strategies for your clients. Claritas consumer intelligence, Al insights, and segmentation tools help consultants identify growth opportunities, develop smarter audience strategies, and guide clients toward more measurable and optimized marketing outcomes.

Retail, Media & Data Networks

Monetize audience insights and deliver more valuable targeting solutions to advertisers. With Claritas consumer intelligence, Al insights, and identity resolution, networks can expand audience offerings, power targeted campaign activation, and provide advertisers with stronger measurement and optimization.

Don’t see your industry listed above?

Let’s talk. Our team can help identify the right partnership path and connect you with the Claritas experts best suited to support your growth strategy.

How a Partnership with Claritas 
Fits into Your Ecosystem

Partner Type
Description
Technology Partners
Integrate Claritas audiences or insights into your platform
Reseller Partners
Offer Claritas data to your clients
Data Partners
Combine datasets to create richer insights
Strategic Partners
Co-develop new solutions for shared markets

Benefits of the Claritas 
Channel Partner Program

  • Access to Claritas proprietary datasets
  • Co-marketing opportunities
  • Sales enablement and training
  • Dedicated partner support
  • Joint go-to-market initiatives
  • Revenue share opportunities
Ready to Get Started?
Real Results from Real Partnerships

Real Results from Real Partnerships

Great partnerships deliver real results. See how Claritas and our partners help businesses identify their best audiences, power smarter marketing strategies, and achieve measurable ROI. Explore these case studies and success stories to learn how our combined solutions drive better outcomes.

  • Financial Services: National Credit Union Sees New Member Growth
  • Retail: From Insights To Inbox: Alen Sees Up To 17x ROI
  • Entertainment: AI + Creative Optimization: How Claritas Helped a Theme Park Reignite Growth
  • Digital Media: iHeart Media and Claritas Partner to Grow A Multi-Brand Home Furnishings Business
  • Non-Profit: Nebraska University Foundation Leverages Claritas Solutions to Identify Donors
  • Health & Nutrition: Everyday Wellness Gets A Smart Boost

Press Releases: See Our Partnerships in Action

Explore the latest announcements and press releases highlighting how Claritas works with leading companies to bring powerful consumer intelligence to the market.

From technology integrations to strategic collaborations, these stories showcase how our partners combine their solutions with Claritas data and insights to create new opportunities, deliver greater value for clients, and drive measurable business results.

Join a network of companies using Claritas consumer intelligence to optimize everything in their marketing ecosystem.

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